Nick-Riashi
"Make kindness the default." - Gary Vaynerchuk

Nick Riashi

Vice President

Meet Nick

What I Do at Southwest Michigan First

My business development role at Southwest Michigan First involves building new client relationships and maintaining strong connections across several of our divisions. On behalf of our consulting division, Consultant Connect, I focus on growing relationships with economic developers throughout North America to expand its impact across the economic development sector. Locally, I work with companies to help guide their investments back into our region and support events like The State of Economic Development.

Why I Love Working Here

I truly believe everyone at Southwest Michigan First is the very best at what they do. My team members are constantly challenging me to grow, learn, and get better in my role.

My Favorite Thing About Living in Southwest Michigan

I love how the companies and the people in this region are so willing to help one another. Add in Lake Michigan being 30 minutes away, and it’s pretty awesome here!

Top Moment Working Here
Bringing together almost 3,000 people from our region for Catalyst University in 2019 at Wings Event Center was incredible! At Consultant Connect, I have been able to work with clients across 43 states and 20 counties, which has allowed me to learn about different communities and cultures.

When I’m Not at Work, You’ll Find Me…

With my wife and three young kids or out on the local greens playing a round of golf.

My Alma Mater and Certifications

  • Western Michigan University, B.A. Sales and Marketing
  • University of South Florida, Diversity, Equity and Inclusion in the Workplace Certificate

A Few Things About Me

  • If I Were a Superhero, I Would Be: Captain America
  • Favorite Holiday: Thanksgiving
  • Favorite Podcast: A Bit of Optimism, Simon Sinek
  • Dream Car: Aston Martin Victor
  • My Hidden Talent: Bouncing a golf ball on the clubface