Manager | Marketing and Communications

Meet Kim

What I Do at Southwest Michigan First

I lead the marketing and communications team at Southwest Michigan First. My role involves crafting and executing innovative marketing strategies and plans that highlight our region’s many strengths and opportunities. I ensure that our branding and messaging are consistent, compelling, and inspiring across all platforms, driving engagement and furthering our mission of increasing economic prosperity for all in Southwest Michigan. Oh, and if you see me at an event, I’ll most likely have a camera in my hand!

Why I Love Working Here

Where do I begin? This is an incredible organization made up of super smart and dedicated people who are fully committed to making Southwest Michigan a place where everyone can thrive, both now and in the future. It is truly an honor to use my skills and expertise to improve the region in which I live and work, and I am thrilled to be here.

My Favorite Thing About Living in Southwest Michigan

In my opinion, this area is the perfect size: big enough so that there is always something new to experience and discover, but small enough to feel connected. There is truly something for everyone here, and I wouldn’t want to live anywhere else.

When I’m Not at Work, You’ll Find Me…

Spending time with friends and family, reading, thrifting for vintage treasures, or eating tacos.

My Alma Mater

• Western Michigan University, BBA in Marketing

Community Connections

• Member, American Marketing Association-SW Michigan Chapter
• Member, Women Who Care

A Few Things About Me 

• Favorite Food: Tacos, always.
• Favorite Holiday: Thanksgiving
• My Best Halloween Costume Ever: 1920s Flapper
• My Hidden Talent: I can quote a lot of lines from the movie, Elf. Like, a lot.